The following content is taken from a larger document presented at our 2011 KW Family Reunion event in Anaheim, CA. We gathered information by surveying our Market Center Technology Coordinators and Leadership all over North America. There are also a few personal favorites included. These are the categories used to break up the types of… Read More
Bob Parsons – A True Godaddy Experience
February 1, 2011 by Leave a Comment
I recently attended a convention hosted by Wild West Domains/GoDaddy. I met founder and CEO Bob Parsons who made a rousing one hour speech that moved and inspired me. This is a summary and simple commentary of that speech: Bob Parsons started off by saying the average American had a higher IQ than him. There’s… Read More
Rethinking Online Lead Generation
December 9, 2010 by
As technology coordinators, or if your just getting your web presence up and going or your new to the industry, you’ve probably heard or.., said this yourself sometime “My real estate website doesn’t produce any leads for me, Can you help?” There are two reasons this might happen: 1. Your website does not generate traffic… Read More
Tech Training To-Go: Technophobia, Increasing Attendance & Best Practices
August 12, 2010 by Leave a Comment
Tech Training To-Go – Overcoming Fears and Increasing attendance This entry is in three parts: Technophobia Technology Training Hosting Online Training Technophobia Change is one thing.. but “technology change” is a completely different ball game. Once people get use to technology,…“it’s the way it is and they like it”. In some cases it’s very difficult… Read More
Marketing Without a Budget, Part II – Facebook
June 14, 2010 by Leave a Comment
Ok.. You’ve built your friend network out to the hundreds. You share personal stories.. post pictures of your kids.. You even “Like” things.. but how does that help our business.. We hear stories of all types of business success stemming from a realtor’s facebook profile. Let’s examine facebook for what it is.. It’s probably the… Read More
Marketing Without a Budget – Craigslist!
May 27, 2010 by Leave a Comment
The toughest challenge facing small business marketers these days might not necessarily be cost, but finding a strategy to get your message heard within the noise of the internet. You can spend tons of money printing out flyers, cards, creating radio, newspaper, magazine and add.. even purchasing a billboard for $20k/month might get you visitors… Read More
Everything You Ever Wanted to Know about HTML Email Marketing
April 15, 2010 by 71 Comments
There are many ways to conduct email marketing. There are many applications out there. I wanted to find the simplest, most cost effective way to send out decent looking html email marketing campaigns. The hardest thing to overcome when coding HTML email is that so many different software tools are available for reading email, from… Read More
NAR Standard of Ethics vs Social Media
March 9, 2010 by Leave a Comment
As we communicate as realtors, we must keep in mind the law regarding our license as we do business online. Marcie Roggow -wrote the course ‘When Article 12 and Web 2.0 Collide’ – she gave permission to use some of her content – her website is: http://realestatesocialmediapolicies.com/ has written two manuals on risk management to… Read More
Get Good With Google
March 1, 2010 by 1 Comment
Hello Fellow Techies! For the KW 2010 Family Reunion in New Orleans this year, I put together a top-down look at on and off-page optimization for your website. The content was put together with KW Agent Websites in mind, but is essentially a list of rules and suggestions to follow for building any website and getting found on… Read More
Post to Your Blog via Email
January 27, 2010 by Leave a Comment
I just read the instructions that outlined how to post by email to one’s WordPress blog. This is the greatest tool! I will be presenting the steps on the next Web-based training for the MC Techs in North America. I’m testing out the image attachment functionality with a picture of my one year old fixing… Read More
